December 2020 saw the inauguration in Turin of GREEN PEA, the first Green Retail Park in the world dedicated to Respect, the new entrepreneurial project of Oscar Farinetti.
Green Pea bases its mission on valuing companies and products founded on sustainability, with a particular focus on Italian enterprises recognised worldwide for the quality of their product but also, and more importantly, for the attention they pay to the sustainability of their companies and production chains.
Green Pea starts out from Italy but embodies a strong vocation and an ambitious international development plan, acting as a guarantor of the sustainable quality that first-rate companies are able to offer.
In order to pursue its own coherent dialogue with the public and stakeholders, Green Pea sought to combine futuristic building solutions – such as the wide use of renewable forms of energy, geothermal, photovoltaic, innovative piezoelectric floors and wood recuperated from the areas affected by Storm Vaia as well as historic timber, such as elm recovered from old Piedmontese mountain dairies – with an organised and orderly system of waste sorting, which at the same time would enhance and integrate with the structure’s sophisticated design.
As Raffaele Fratto, Chief Operating Officer of Green Pea explains “Green Pea is a manifestation of ideas for a sustainable future and, starting with the building, is a manifesto on its own right. Every detail of the building has been studied by our architects, planners and consultants to render our ideas tangible and inviting: Respect for Nature and People are at the heart of everything. This is why we carefully selected our Partners, people who share our ideals and help us achieve them, day by day.”
Moreover, the waste collection system had to accompany the user from the wide spacious forecourt that surrounds the building, creating a usable space where people can congregate and socialise, through the communal areas on the five exhibition and retail floors to the back offices reserved for staff, guaranteeing immediate recognisability, easy identification of waste types and simple methods of disposal.
And with the help of E.R.I.C.A., a company specialised in planning, offering advice and communicating on the issue of waste sorting, Mattiussi Ecologia has been acknowledged and chosen as a market reference, not only for the technical features, design and construction quality of its solutions, but more importantly because the Company’s entire mission is focused on sustainability.
So starting from the solutions that Mattiussi Ecologia develops for various uses, we created the best combination of products to construct an integrated waste collection pathway.
